Digital freight tools matter because they make daily operations easier to see, manage and explain. ORNER's Cargozone platform is a useful example of how a member can turn process, tracking and customer communication into a stronger service experience.
For PANCO members and companies considering the network, this kind of story shows that PANCO is not only about introductions. Members are investing in tools that help quotes, shipments and customer expectations move with more clarity.
Technology does not replace trusted agents, but it gives those agents better ways to serve customers. That combination of human relationships and practical systems is exactly what makes a freight network more useful.